معرفی
David Jarach is a Senior Lecturer in Marketing and Sales at SDA Bocconi School of Management and a lecturer in Marketing and Marketing of Transport Services at Bocconi University. With over 25 years of collaboration since 1995, he specializes in pricing, customer value management, and strategic marketing, particularly in aviation and B2B sectors. He leads pricing courses in the Full-Time MBA and Executive Master in Marketing and Sales (EMMS).
- Education: Master's degree in Business Economics from Bocconi University
His research focuses on airline and aerospace marketing, advanced price management, predictive analytics, and AI applications in marketing decisions. He has authored 7 books and contributed to journals like the Journal of Air Transport Management and Journal of Airport Management.
Scientific awards and honors include editorial board memberships for the Journal of Air Transportation, Journal of Aviation Security, and Journal of Innovative Marketing, alongside recognition as a global expert in aviation marketing and B2B pricing processes.
David has served as a Visiting Professor at the Aerospace MBA of Toulouse Business School, ESIC in Madrid, and the Aviation MBA of Donau University (Krems). His consultancy spans energy, pharma, aerospace, and airline sectors across Europe, the Americas, and Asia.
