معرفی
David Mario Dino Jarach is a Senior Lecturer in Marketing and Sales at the SDA Bocconi School of Management, part of Bocconi University. He also lectures at Bocconi University's main campus. His expertise spans strategic pricing, customer value management, and B2B marketing, with a focus on airline and aerospace sectors. Since 1995, he has led over 100 initiatives in pricing strategies and marketing workshops across Europe, the Americas, and Asia.
- Education: Master's in Business Economics from Bocconi University
- Research: Emphasizes predictive analysis, AI-driven pricing, and crisis management in marketing (e.g., pandemic response strategies)
- Teaching: Courses include Pricing Strategy, Marketing Management, and Revenue Models in Full-Time MBA and Executive programs
He has authored 7 books and over 20 journal articles, including Il Marketing ai tempi del Coronavirus (2020) and Pricing Strategico (2025). His work appears in Journal of Air Transport Management and Journal of Airport Management. Former Visiting Professor at Toulouse Business School, ESIC Madrid, and Donau University (Krems).
As a consultant, he advises global firms in energy, pharma, aerospace, and aviation on pricing and strategy. His programs like the Pricing How to increase profitability course focus on strategic pricing in volatile markets.
