معرفی
Laura Ingrid Maria Colm is an Associate Professor of Marketing and Sales at SDA Bocconi School of Management, part of Bocconi University. She leads the Core Team of Mobius Lab on sustainable mobility and contributes to the Commercial Excellence Lab (CEL). Her research focuses on B2B marketing, services innovation, e-commerce strategies, and omnichannel integration. She holds a Ph.D. from the University of Stuttgart and M.Sc./B.Sc. degrees from Bocconi University.
Education:
- Ph.D. in Marketing Management, University of Stuttgart (highest honors)
- M.Sc. in Marketing Management, Università Bocconi
- B.Sc. in Business Administration, Università Bocconi
Research Interests: Laura explores cutting-edge topics like Everything-as-a-Service business models, solution selling strategies, and the intersection of marketing with emerging technologies such as the metaverse. She emphasizes user-centric approaches in mobility and sustainable practices, bridging theoretical frameworks with practical commercial applications.
Publications: Her work appears in top-tier journals like Journal of Marketing and Journal of Service Research, alongside books like Forgiare il futuro (2021) and recent contributions to Blockchain, Metaverse, and Digital Payments (2024). Her latest research examines Gen Z mobility preferences and social trade marketing paradigms.
Awards & Recognition:
- 2024 Robert Lusch Early Career Research Award (AMA)
- 2022 Finalist for AMA SERVSIG Best Dissertation Award
- 2021 Bocconi University Teaching Award
Teaching & Leadership: Teaches courses on digital marketing, e-commerce, and qualitative research methods. Serves as editorial board member for Journal of Business Research and reviewer for high-impact journals. Oversees interdisciplinary labs addressing mobility innovation and commercial excellence.
Labs & Initiatives: Mobius Lab (user-centric sustainable mobility) and Commercial Excellence Lab (strategic sales insights). Collaborates on projects blending academic rigor with industry applications, such as metaverse-driven marketing strategies and omnichannel retail frameworks.
