Emanuela Prandelli

Emanuela Prandelli is an Associate Professor at Bocconi University's Department of Management and Technology, specializing in Fashion & Luxury Management. She also serves as Director of the Master in Fashion, Design, & Experience (MAFED) at SDA Bocconi School of Management and holds a Senior Lecturer role in Marketing. With a Ph.D. in Management from Bocconi, she has held visiting appointments at Northwestern University's Kellogg School and WU Vienna University of Economics and Business.

Education: PhD in Management (Bocconi University). Previous roles include Research Assistantships at St. Gallen University and Kellogg's Research Center on Technology, Innovation, and e-Commerce.

Research Focus: Customer engagement, co-creation, digital strategy, and omnichannel CRM, with a focus on luxury and fashion industries. Recent work explores brand personalization in high-end markets and the impact of in-store technology on customer experience.

• Awards: 2021 Bocconi Research Excellence Award and Canova Club's Best Management Book Award for Human Digital Enterprise.

Teaching: Courses on innovation management, digital strategy, and luxury marketing across Bocconi's undergraduate and graduate programs, including Executive Master in Marketing & Sales (EMMS) and MBA programs.

Publications: Over 20 journal articles and books, including high-impact work in Journal of Marketing Research, Journal of Marketing, and Advances in Strategic Management. Key themes include luxury branding, customer experience dynamics, and collaborative innovation processes.