معرفی
Erica Paola Corbellini is a Senior Lecturer in Strategy and Operations at SDA Bocconi School of Management, Bocconi University. She also serves as a Contract Professor of Management of Fashion Companies and Value Chains and Business Models in Fashion & Luxury at Bocconi University, teaching in the "Luxury and Fashion Lab" course of the Summer School. Her collaboration with SDA Bocconi began in 1999.
Education:
- Degree in Business Administration from Bocconi University
- International Teachers Programme (ITP) at the Kellogg School of Management, Northwestern University
Professor Corbellini's research focuses on strategic management of fashion and luxury companies, with emphasis on business model transformation, digital innovation, and change management. She has extensively studied fashion retail evolution, ingredient branding strategies, and textile supply chain traceability. Her work bridges academic theory and industry practice, addressing how luxury brands adapt to market dynamics through customer experience design and digital strategies.
Her publications reveal consistent focus on industry disruption, analyzing "See now buy now" models, CSR integration as strategic imperatives, and fundamental business model rethinking. These works demonstrate cross-disciplinary connections between fashion marketing, sustainable operations, and digital transformation within luxury ecosystems.
Professional Activities:
- Director of the Master in Fashion, Experience & Design Management (MAFED)
- Designer of Coursera's "Management of Fashion and Luxury Companies" course (270,000+ participants)
- Visiting professor at Simon Fraser University (Canada) and ISB Hyderabad (India)
- Lecturer for international study tours at CREA Geneva, Esade Barcelona, NYU Stern, and others
- Consultancy and research projects across Europe, Asia, Canada, and South America
Labs and Initiatives:
She actively contributes to Bocconi University's "Luxury and Fashion Lab" and develops industry-focused educational content through Summer School programs and international collaborations.
