Emanuela Prandelli

Emanuela Prandelli is an Associate Professor at Bocconi University's Department of Management and Technology, holding the LVMH Associate Professorship of Fashion and Luxury Management. She serves as Associate Dean for Global Executive Summer Programs since 2022 and directs SDA Bocconi's Master in Fashion, Experience & Design Management (MAFED). Her teaching portfolio includes innovation management, digital strategy, and fashion & luxury management.

• Education: Ph.D. in Management from Università Bocconi

Research Focus: Specializing in collaborative marketing, open innovation, and digital transformation within fashion and luxury industries. Her work explores social media marketing, product customization, and omnichannel customer experience through experimental research methods.

Awards:

• Multiple Best Teacher awards (2008, 2014, 2025)
• 2021 Club Canova Award for best management book
• Repeated Bocconi University research distinction awards
• Accenture Award for best paper in California Management Review (2001)

Professional Engagement: Served as reviewer for journals like Journal of Interactive Marketing and Organization Studies. Has conducted corporate collaborations with fashion/tech companies and leads academic partnerships with Altagamma, BCG, LVMH, and Loro Piana.