معرفی
Chiara Piancatelli is an Associate Professor at Bocconi University's SDA Bocconi School of Management, specializing in Digital Marketing and Luxury/Fashion sectors. She directs the Luxury Business Management Concentration in the full-time MBA program, coordinates the Master in Fashion, Experience & Design Management, and serves as Program Director for executive courses in Digital Marketing Strategy and Digital Advertising. Her work bridges technology and marketing precision, with a focus on phygital experiences, AI-driven engagement, and sustainability.
- Education:
- MSc in Economics and Management from Bocconi University
- PhD in Management & Innovation from Università Cattolica del Sacro Cuore
Her research explores technological tools enhancing marketing predictability and value creation, particularly in fashion and luxury. Publications span journals like Psychology & Marketing and Journal of Strategic Marketing, with presentations at conferences including the American Marketing Association Winter Academic Conference and Academy of Marketing Science. She also contributes to Harvard Business Review Italia.
Scientific Awards:
- Best Paper Award at 2022 Academy of Marketing Science Conference
- Psychology and Marketing Special Awards in Omni-Channel and Supply Chain Management Tracks (2022)
Chiara is a Research Associate at Deakin University, Australia, where she conducted visiting research during her PhD. Her teaching domains include Phygital Marketing Strategies, Customer Experience Design, and Digital Migration, emphasizing customer-centric approaches in the phygital ecosystem.
