معرفی
Laura Colm is an Associate Professor of Practice in Marketing and Sales at SDA Bocconi School of Management, where she leads research initiatives on B2B and services marketing, e-commerce, and omnichannel strategies. She actively contributes to academic discourse through publications in top-tier journals like the Journal of Marketing and Journal of Service Research, and serves on editorial review boards for multiple journals.
- Key Research Areas: Service-based business models, marketing-sales integration, sustainable mobility
- Labs: Head of SDA Bocconi’s Mobius Lab; member of the Commercial Excellence Lab
Her work emphasizes novel theories like effectuation in entrepreneurship and practical applications in digital commerce. She has received prestigious awards such as the Robert Lusch Early Career Research Award (2024) and the Lyam Glynn Research Scholarship (2014). Laura also teaches graduate courses in digital marketing, services marketing, and qualitative research methods.
Scientific Awards:
- Robert Lusch Early Career Research Award (2024)
- AMA SERVSIG Best Dissertation Finalist (2024)
- Teaching Award at Bocconi University (2021)
- ASFOR GSE Research Best Case Study (2016)
- Lyam Glynn Research Scholarship (2014)
Laura’s publications span topics from e-commerce innovation to urban mobility sustainability, reflecting her interdisciplinary approach. She collaborates with institutions like the University of Stuttgart and Arizona State University, and maintains active memberships in the American Marketing Association and the Italian Marketing Society (SIMktg).
