معرفی
Chiara Mauri serves as Fellow of Marketing and Sales at SDA Bocconi School of Management (Bocconi University), Full Professor at Università Cattaneo - LIUC, and Adjunct Professor at Bocconi University and Université Savoie Mont Blanc. Her leadership includes directing SDA Bocconi's Master of Management in Food & Beverage (2013-2016), Executive Master in Marketing & Sales (2006-2011), and Open Enrolment Programs (2000-2006). She previously directed LIUC's School of Economics and Management and Valle d'Aosta University's Department of Political Sciences (2009-2016), while serving on Esprinet SpA and Colorificio San Marco SpA boards.
Her research centers on three interconnected domains: retail management (category/assortment strategies, loyalty networks), marketing (brand management, multichannel consumer behavior, kids' marketing), and place branding (destination management systems). This work bridges theoretical rigor with industry applications through collaborations with major Italian and international corporations, examining how retail innovations and consumer psychology shape market dynamics across diverse sectors.
Recent publications (2021-2023) reveal consistent interdisciplinary patterns: sustainability measurement in grocery retail, technology adoption gaps in retail operations, generational market opportunities for SMEs, sales promotion analytics, and nutrition labeling impacts. These works demonstrate her methodological versatility across quantitative consumer studies, retail strategy frameworks, and destination branding models while addressing pressing industry challenges like digital transformation and sustainable practices.
Scientific Awards:
- Best Paper Award, Mercati e Competitività (2007)
She contributes to academic discourse as editorial board member for Journal of Retailing and Consumer Services, International Journal of Marketing and Management, and Italian Journal of Marketing, while maintaining active industry partnerships through executive education programs and research projects. Her career reflects sustained integration of scholarly research with practical business applications across European academic institutions.
