معرفی
Sandro Castaldo is a Full Professor of Marketing at Università Bocconi, specifically within the Department of Marketing. Since January 2024, he has been appointed as the chair of Economics & Management, SDA Bocconi's magazine. He has held significant leadership roles including Director of Marketing Department at SDA Bocconi until 2009 and Executive Director of Education Open Programs Division. He is also the Scientific Director of the Channel & Retail Lab and a faculty member for various master courses and Master of Science degrees such as MBA, EMMS, Master's Degree in Marketing Management, Mimec, Spar EMRM, etc.
Education:
- Ph.D. in Business Economics, Università Bocconi
- Degree in Business Economics, specialization in Administration and Control, Università Bocconi
Research Interests:
His research activities are centered around trust, retailing, channel relationships, and shopping behaviour. Currently, he is investigating issues related to multi-channel and omni-channel strategies, shopper loyalty measurement, and AI applications to marketing processes. His work delves deep into understanding consumer trust dynamics, retail strategies, and the evolving landscape of shopping behavior in the digital age.
Publications and Trends:
His recent publications span across leading journals such as Journal of Business Ethics, Business Ethics Quarterly, Industrial Marketing Management, International Journal of Electronic Commerce, The International Review of Retail, Distribution and Consumer Research, Journal of Retailing, and Journal of Retailing & Consumer Services. The themes of his work consistently revolve around customer loyalty, retail strategies, and the impact of digital transformation on consumer behavior.
Scientific Awards:
- Best Paper Award, EAERCD Conference, 2015
- Innovation and Internationalization Award - Open Programs Division - SDA Bocconi School of Management, 2014
- Best Paper Award for the paper 'Customer Information Sharing With E-Vendors: The Roles Of Incentives And Trust', International Journal of Electronic Commerce - SDA Bocconi School of Management, 2011
- Excellence in Research Award - Università Commerciale Luigi Bocconi, 2010 and 2009
Advising and Grants:
He has served as an advisor to leading national and multinational companies, leveraging his expertise in marketing and retail strategies. His involvement in editorial boards of journals like Sinergie, Italian Journal of Marketing, and Journal of Trust Research further underscores his influence in the academic community.
Labs and Teams:
He is the Scientific Director of the Channel & Retail Lab, a research lab focused on advancing knowledge in channel management and retail strategies. His role involves leading research initiatives and fostering collaboration between academia and industry.
