معرفی
Karin Zaghi is an Associate Professor of Practice in Channel and Retail at SDA Bocconi School of Management and a Marketing lecturer at Bocconi University. With a collaboration spanning over 30 years, she leads the Knowledge Category 'Channel & Retail' and coordinates four Executive Open Market programs: Trade Marketing, Category Management, Visual Merchandising, and Store Management.
- Education: Earned her degree from Bocconi University.
Her research focuses on retailing, visual merchandising, sustainable category management, and trade marketing, with publications in journals like Micro&Macro Marketing, Largo Consumo, and Economia&Management. Recent work explores in-store brand equity, multichannel strategies, and sustainability integration in retail. She also authored books on these topics, including Visual Merchandising (2023) and In-store Brand Equity (2024).
The articles highlight trends in retail innovation, brand communication, and digital transformation, emphasizing customer experience, omnichannel strategies, and sustainability. Subfields include in-store brand equity, category management, digital technologies in retail, and experiential design.
- Advising & Consultancy: Provides managerial consultancy for large companies and public entities in the retail industry.
She also coordinates executive programs like Trade Marketing and Store Management, focusing on omnichannel retail strategies, assortment optimization, and in-store communication.
