معرفی
Gabriele Troilo is an Associate Professor at the Department of Marketing, Bocconi University, and a faculty member of SDA Bocconi School of Management since 1990. He has held leadership roles as Associate Dean for Open Market and New Business Division (2017-2020) and Associate Dean for SDA Bocconi Online Learning (2021-2022). His teaching spans executive programs like Strategic Marketing, New Product Development, and Creative Marketing, alongside courses in SDA Bocconi’s Master programs.
Research Focus: Marketing organization and processes, with emphasis on
- Big Data and AI’s impact on marketing capabilities
- Marketing-Sales integration and knowledge management
- Creativity and innovation in marketing
- Marketing in creative industries
Publications include work in Journal of the Academy of Marketing Science, Journal of Product Innovation Management, and books like Marketing in Creative Industries (Palgrave, 2015). He has conducted research and consulting for multinationals in food & beverage, mechanics, and publishing sectors.
Scientific Awards:
- Best Undergraduate Professor of the Year Award (2019, 2017)
- Excellence in Innovation Award (2015)
- Best Paper of the Year - Journal of Product Innovation Management (2014)
- Excellence in Research Award (2011)
Education & Visiting Roles: Ph.D. in Business Administration from Bocconi University; ITP at London Business School. He has been a Visiting Professor at Universidad Autónoma de Barcelona and ESCP-EAP Paris, and a Visiting Scholar at Cardiff Business School and Georgia Institute of Technology.
