معرفی
Alessandro Arbore serves as an Adjunct Professor of Marketing at SDA Bocconi School of Management, Bocconi University, where he currently directs the “Strategic Marketing” program and oversees marketing courses within Executive MBA programs. With over 25 years of professional experience, he has previously held leadership roles including Marketing Area Director, Executive Master in Marketing and Sales (EMMS) Director in partnership with ESADE Business School, and Scientific Director of the “Senior Management Program.” His industry engagement spans automotive, telecommunications, and pharmaceutical sectors across both B2C and B2B markets.
Arbore’s academic credentials include a Bachelor’s degree in Business Administration with Marketing specialization from Bocconi University, followed by a Master’s degree and Ph.D. from George Washington University. He has also served as a Visiting Scholar at the Wharton School of the University of Pennsylvania.
His research centers on four pillars: market strategies and revenue models in hyperconnectivity, market-based innovation, customer value management, and marketing metrics. This work explores how digital transformation reshapes competitive dynamics, emphasizing customer-centric frameworks for revenue optimization and innovation in complex business ecosystems. His methodologies bridge theoretical rigor with practical applications for global enterprises navigating technological disruption.
Recent publications (2022–2025) reveal evolving focus on AI-driven marketing frameworks, metaverse applications, phygital omnichannel strategies, and social media’s impact on consumer behavior. These works collectively address strategic adaptation in hyperconnected environments, highlighting emerging paradigms for value creation amid technological uncertainty and platform-based competition.
Scientific recognition includes:
- Rotman School of Management Teaching Award (2020)
- Teaching Excellence Award from ESADE Business School (2017)
- Best Papers Award at the Academy of Management Annual Meeting (2009)
Arbore’s advisory impact manifests through executive education leadership rather than formal student supervision, with program direction serving as his primary mentorship vehicle. His teaching domains encompass Market Strategy & Competition, Customer-based Revenue Models, Customer-Centric Digital Strategies, Pricing, and Innovation. Research dissemination occurs through high-impact publications in Economia & Management, Journal of Service Management, and Harvard Business Review Italia, reflecting industry-relevant scholarship without explicit grant documentation in source materials.
Professional activities integrate academic research with corporate consulting, though no dedicated labs or research teams are specified. His strategic marketing program direction and collaborative publications with scholars like Mandelli and Piancatelli indicate embedded industry partnerships driving real-world application of his theoretical frameworks.
