معرفی
Boris Durisin serves as an Affiliate Professor of Marketing and Sales at SDA Bocconi School of Management, Bocconi University, and holds an Associate Professor position at ESCP Europe-Paris Campus. He co-manages the Executive Master in Marketing & Sales (EMMS) program alongside ESADE Business School and Cornell University faculty, providing strategic consultation to electronics, pharmaceutical, and telecommunications enterprises on market innovation and new product launches.
His academic credentials include a CEMS Master in Management from Universität St. Gallen and HEC Paris, a Ph.D. in Management Science from Universität St. Gallen, and completion of HEC Paris' International Teachers Programme. These foundations underpin his cross-institutional engagements as Visiting Professor at Università Bocconi and Visiting Scholar at NYU Stern and MIT Sloan.
Durisin's research investigates how firms navigate technological innovation to create new markets (market innovation), assimilate external knowledge (absorptive capacity), and balance radical versus incremental innovation (ambidextrous innovation). His work bridges theoretical rigor with practical business strategy, examining organizational responses to disruptive technologies and ethical market conduct.
Analysis of his 2007-2022 publications reveals consistent application of bibliometric methods to map intellectual structures in business ethics and product innovation, alongside critical reconceptualizations of absorptive capacity and ambidextrous organizations. Key trends include interdisciplinary connections between organizational theory, knowledge management, and ethical decision-making in innovation contexts.
Through the EMMS program and industry collaborations, Durisin translates academic insights into executive education frameworks, focusing on market launch strategies for truly innovative technologies and revenue management systems. His consulting engagements demonstrate direct application of research to real-world business challenges across multiple high-tech sectors.
