معرفی
Chen Ren is a Lecturer in Marketing at the University of York's School for Business and Society. Her research explores consumer brand behavior, emotional brand connections, and the impact of social events on consumption patterns in both luxury and charity sectors.
Current investigations examine how economic downturns influence luxury consumption behaviors and how consumers respond to brand reputation crises in nonprofit contexts. She leads the Marketing Research (1st year), Branding Strategies (2nd year), and Marketing Dissertation (PG) modules. Ren holds a PhD in Brand Management from Northumbria University and is a Fellow of the Higher Education Academy.
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