معرفی
Dafna Goor is an Assistant Professor of Marketing at London Business School. She holds a BA and MBA from Tel Aviv University and a PhD from Harvard Business School. Her research explores branding, luxury marketing, consumer identity, and the psychological impacts of status-seeking behaviors.
- Education: BA, MBA (Tel Aviv University), PhD (Harvard Business School)
Her work examines intersections between symbolic consumption and consumer wellbeing, including topics like impostor syndrome in luxury contexts, prosocial behavioral nudges, and sustainability in luxury branding. Recent publications appear in the Journal of Consumer Research, Proceedings of the National Academy of Sciences, and The Research Handbook on Luxury Branding.
Key trends in her research include analyzing how consumers navigate authenticity concerns in luxury markets, balancing indulgence with environmental responsibility, and studying behavioral responses during societal crises. She also contributes insights to London Business School's Think platform on topics ranging from leadership to eco-chic marketing strategies.
