معرفی
David Arnold is an Adjunct Professor of Marketing at London Business School, with prior roles as Assistant Professor at Harvard Business School and adjunct positions at CEIBS (China) and Rochester/Bern (Switzerland). He holds a DBA from Harvard, MBA from City University, and MPhil/BA from London University. His research focuses on international marketing strategy, innovation-driven market evolution, and the interplay between global brands and local distribution networks.
Educations:
- DBA, Harvard Business School
- MBA, City University
- MPhil, London University
- BA, London University
Research Interests: Explores global-local marketing tensions, brand management in multinational contexts, and strategic innovation pathways. His work emphasizes practical applications through case studies and executive education.
Awards & Recognition:
- 2002 Academy of International Business Case Competition Winner
- Stanley Roth Fellowship (Harvard, 1993-1996)
- Du Pont Foundation Fellowship (1995-1996)
Teaching & Publications: Develops core marketing courses for graduate programs. Authored leading texts like The Handbook of Brand Management (3rd ed.) and numerous Harvard Business School cases. Active in executive consulting for multinational firms.
