معرفی
Helen Edwards is an Adjunct Associate Professor of Marketing at London Business School, teaching the MBA Brand Management elective and executive education programs. She holds an MBA from London Business School and a PhD from Bath.
- Education: MBA (London Business School), PhD (Bath)
Her research and professional work spans brand strategy and emotional marketing, with a focus on building passion brands through customer connection. She is a regular industry speaker, judge, and Chair of the UK Effies council.
A recent article titled "Ways to grow your personal brand" explores trends in applying brand-marketing principles to career development, emphasizing personal branding and customer engagement.
Scientific Awards: No specific awards mentioned in the text, but her recognition as an award-winning business columnist underscores her industry impact.
As a consultant, she collaborates with major corporations like Johnson & Johnson, MetLife, BBC Worldwide, Avon, Nando’s, and Wella. Her publications include the book Creating Passionbrands and contributions to The Definitive Book of Branding and Eat Your Greens.
