Simona Botti

Simona Botti is a Professor of Marketing at London Business School, joining in 2007 after serving as Assistant Professor at Cornell University's S.C. Johnson Graduate School of Management. She holds a BA in Business Administration from Bocconi University, and MBA and PhD in Marketing from the University of Chicago.

Her research focuses on consumer behaviour and decision-making, particularly the psychological processes behind perceived personal control. She investigates how freedom of choice, power, and information influence consumer satisfaction and well-being. Her work appears in leading psychology and marketing journals.

Recent articles explore AI-enabled consumer experiences, brand management, and choice architecture. Notable collaborations include scholars like Rebecca Walker Reczek, Stefano Puntoni, and Markus Giesler. As Associate Editor at Journal of Marketing and President-Elect of the Association for Consumer Research, she contributes significantly to academic discourse.

Scientific Awards:

• MBA Best Teacher Award (2017)
• London Business School Excellence in Teaching Award (2017)