Stefano Puntoni

Stefano Puntoni is a Professor of Marketing and a behavioral scientist at the Rotterdam School of Management, Erasmus University. He serves as Head of the Department of Marketing Management at RSM and as Director of the Psychology of AI Lab at the Erasmus Centre for Data Analytics. His academic journey began with a "Laurea" in Statistics and Economics from the University of Padova in 2000, followed by a Ph.D. in Marketing from London Business School in 2005.

His primary research focuses on autonomous technology adoption in consumer markets and production, with particular emphasis on the value of human labor in the age of AI. Additional research areas include advertising language, consumer identity, and numerical cognition. Puntoni's work spans interdisciplinary boundaries, connecting marketing, psychology, and artificial intelligence.

An analysis of his recent publications reveals a strong trend toward understanding human-AI interactions in consumer contexts. His research examines how consumers perceive decisions made by algorithms versus humans, preferences for material versus digital products in identity-based consumption, and psychological reactions to human versus robotic job replacement. These studies collectively explore the tension between technological advancement and human elements in decision-making processes.

• Scientist in Residence, Experiments in Arts and Economics, ZKM Centre for Art and Media (2021)
• Science Communication Grant, Royal Dutch Academy of Sciences (€10,000) (2021)
• Case Centre's Marketing Case Award (2021)
• EFMD Case Writing Award (2020)
• Case Centre's Outstanding Case Writer Award (2020)
• C.W. Park Award, Journal of Consumer Psychology (2019)

Puntoni has mentored numerous doctoral students, including Phyllis (Jia) Gai, Eugina Leung, and Elisa Maira, many of whom have gone on to prestigious academic positions. He currently serves as Associate Editor for both the Journal of Consumer Research and the Journal of Marketing. His teaching spans marketing strategy, innovation and technology adoption, brand management, and decision making across multiple institutions including RSM, Lancaster University, London Business School, and Bocconi University.

As Director of the Psychology of AI Lab at the Erasmus Centre for Data Analytics, Puntoni leads a research team exploring the intersection of human psychology and artificial intelligence in business contexts. His lab focuses on understanding consumer and worker reactions to AI implementation, with practical applications for businesses navigating the digital transformation.