A. (Ale) Smidts

A. (Ale) Smidts is a Professor of Marketing Research at the Rotterdam School of Management (RSM), Erasmus University Rotterdam. He serves as Director of the Erasmus Center for Neuroeconomics and has held leadership roles, including Chair of the Department of Marketing Management (2012–2020), Scientific Director of ERIM (2004–2011), and Dean of RSM Research. His research focuses on decision neuroscience and neuromarketing, exploring neural processes underlying consumer decisions, social influence, and dishonesty. He has contributed to understanding how brain metrics predict market success, including movie trailers and stock performance.

Education: PhD in Decision Making under Risk from Wageningen University & Research (1990).
Key Roles: Fellow of ERIM, Board Member of NWO (2012–2019), Advisory Board Member of NMSBA (2015–present).

Research Interests: Decision neuroscience, neuromarketing, consumer decision-making, social influence, dishonesty, and brain metrics for market success. His work bridges neuroscience and marketing, appearing in journals like Journal of Neuroscience, Neuron, and Psychological Science.

Articles Trends: Recent studies emphasize EEG and fMRI applications to predict advertising success, moral decision-making mechanisms, and neural correlates of honesty. Collaborations with neuroscientists like Mirre Stallen and Maarten Boksem highlight interdisciplinary approaches.

Grants & Labs: Leads the Erasmus Center for Neuroeconomics. Active in securing grants for projects on neuroimaging and consumer behavior.