Alexander Genevsky

Alexander Genevsky is an Associate Professor in the Department of Marketing Management at the Rotterdam School of Management (RSM), Erasmus University Rotterdam. His interdisciplinary research bridges psychology, neuroscience, and marketing to understand the emotional and cognitive mechanisms underlying consumer decisions.

• Institution: Erasmus University Rotterdam
• School: Rotterdam School of Management (RSM)
• Department: Department of Marketing Management
• Academic Rank: Associate Professor

Dr. Genevsky holds a Ph.D. in Psychology from Stanford University, with a focus on decision-making and affective neuroscience, and a bachelor’s degree in Computer Science from Binghamton University. His research employs behavioral experimentation, neuroimaging (e.g., fMRI), and market-level data analysis to explore how emotions shape preferences and choices. He is particularly known for his work on neuroforecasting—using brain activity to predict aggregate market behaviors such as crowdfunding success and video engagement.

His recent publications reveal a consistent trajectory in consumer neuroscience and neuroeconomics, with a focus on decoding affective responses, modeling emotional integration over time, and applying neural insights to real-world marketing challenges. Articles like "When brain beats behavior" and "Neural affective mechanisms predict market-level microlending" highlight his pioneering role in demonstrating that neural data can outperform traditional self-reports in forecasting consumer behavior.

Dr. Genevsky’s work has been widely covered in international media, including features on brain scans predicting crowdfunding success and the psychological underpinnings of fast fashion consumption. He has collaborated extensively with researchers from Stanford University and the University of Michigan.

• Scientific Focus: Consumer Neuroscience, Affective Neuroscience, Decision-Making, Neuroforecasting
• Media Impact: Coverage in Medical Xpress, Morningstar, and documentaries on fast fashion
• Collaborators: Brian Knutson (Stanford), Carolyn Yoon (Michigan), Maarten Boksem (RSM)

He teaches courses in marketing management and leads research that integrates computational modeling with neuroscience to scale lab findings to market-level predictions. There is no indication of advisory roles for students in the provided text, nor any mention of formal scientific awards.