Dan Schley

Dan Schley is an Associate Professor in the Department of Marketing Management at the Rotterdam School of Management, Erasmus University. His work bridges psychology, economics, and marketing, focusing on how individuals process seemingly objective information in subjective ways.

His research interests include judgment and decision making, numeracy, information processing, and behavioral economics. He combines experimental methods like A/B testing with complex statistical modeling to understand cognitive mechanisms behind consumer choices. His work often explores how people interpret numbers, values, and risks in decision contexts.

The recent publications highlight a strong trend in dual-process theories, anchoring effects, multi-attribute choice modeling, and interventions to improve numeracy. These works span cognitive psychology, consumer research, and decision science, reflecting an interdisciplinary approach grounded in empirical and modeling rigor.

• NWO Veni Grant (2017)
• RSM Funding Award (2018)
• Outstanding Performance by a Young Researcher Award (2019)
• RSM Innovative Teaching Award (2020)
• Journal of Consumer Psychology Outstanding Reviewer Award (2020)

Dan Schley has received competitive research grants such as the NWO Veni Grant, which supports early-career researchers in the Netherlands. While no formal advisees are listed, his collaborative work suggests active engagement in research mentoring and academic service, including peer review excellence. His research has been widely recognized, picked up by 22 news outlets, blogged about, and discussed across social media platforms.

Although no specific lab or research team is mentioned, his fingerprint of research topics and extensive collaborations indicate an active research program in decision science and consumer behavior at RSM.