Sabrina Gottschalk

Sabrina Gottschalk is a Lecturer in Marketing at Bayes Business School, City St George's, University of London. She holds a PhD and MSc in Marketing from Freie Universität Berlin, Germany, and a BSc in Business Studies from Bayes Business School. Her research focuses on consumer-to-consumer interaction, electronic word-of-mouth (eWOM), service failure, and brand crises. She teaches 'Marketing Fundamentals' and 'Branding & Advertising' across multiple programs at Bayes.

• Education: PhD & MSc (Freie Universität Berlin), BSc (Bayes Business School)

Her research explores how consumers engage in eWOM, the impact of online reviews on brand perception, and strategies for managing brand crises. Her work bridges consumer psychology, digital marketing, and service management.

Recent publications analyze lurker vs. active eWOM participants, selective processing of online reviews, and motives behind channel choice for eWOM.

• Awards: None explicitly stated

No grants or advising roles explicitly listed. Teaches across undergraduate and graduate programs at Bayes Business School.