Jonathan Luffarelli

Dr. Jonathan Luffarelli serves as Dean of Research and Associate Professor of Marketing at Montpellier Business School (France). Previously, he was an Assistant Professor at Bayes Business School (UK) and an Adjunct Professor at IE Business School (Spain) during his PhD. His research focuses on brand aesthetics, personality, equity, and the impact of verbal metaphors, music, and visual elements in marketing communications. He employs empirical methods like experiments, surveys, and longitudinal analysis.

Education: PhD in Marketing from IE Business School (Spain).

Research spans corporate social performance’s financial impacts, electronic word of mouth dynamics, and logo design’s role in brand equity. His work appears in top journals like Journal of Marketing Research, Journal of Consumer Research, and managerial outlets such as Harvard Business Review. He maintains a website at jonathanluffarelli.com.

Notable trends in his publications include longitudinal studies on brand equity evolution and interdisciplinary approaches linking visual design to consumer psychology. His research often bridges theory and practice, influencing both academic and managerial audiences.