معرفی
Dr. Flora Song is a Lecturer in Marketing at Hong Kong Polytechnic University, specializing in sensory marketing, product design, and consumer behavior. Her work bridges theoretical frameworks with practical applications in logo design, product packaging, and marketing campaigns, while emphasizing consumer health implications. She teaches modules such as Branding (MKIB202), Design Thinking in Marketing (ULMS887), and Professional and Academic Skills for Marketing (MKIB115). Dr. Song holds a PhD in Marketing from the same institution.
Her research focuses on dynamic visual preferences, service marketing, and marketing communication. Notable achievements include the Research Early Career Award (2023) and the Best Session Paper Award at the China Marketing International Conference (2019). Her publications appear in journals like Psychology & Marketing and the Journal of Marketing (invited resubmission).
Key research areas include the psychological impacts of brand activism, effort's role in word-of-mouth behavior, and the effects of brand logo colorfulness on consumer judgments. She has also contributed to curriculum design, embedding employability skills through mock assessment centers.
