معرفی
Samuel Bond is an Associate Professor in the Department of Marketing at the Scheller College of Business, Georgia Institute of Technology. He joined the faculty in 2007 and teaches Marketing Management and Consumer Behavior at both graduate and undergraduate levels, in addition to participating in executive education programs. He has served as Area Coordinator and coordinator for the marketing doctoral program.
Education:
- Ph.D., Fuqua School of Business, Duke University
- B.A. (Business Administration), Rhodes College, Memphis, TN
- B.A. (Mathematics), Rhodes College, Memphis, TN
Professor Bond's research lies at the intersection of consumer psychology, decision-making, and digital technology. His work investigates how consumers process information and make decisions in online environments, particularly focusing on emotional content in reviews, word-of-mouth dynamics, and the impact of recommendation tools. He explores how expressed emotions such as anger or anxiety affect review persuasiveness, how design symmetry influences brand perception, and how decision aids can improve consumer choices.
The 15 most recent publications (limited to 14 available) reveal a consistent focus on behavioral aspects of digital consumer behavior. The research spans marketing, information systems, and decision sciences, with recurring themes including emotional expression in online reviews, decision objective formation, and the cognitive mechanisms underlying consumer judgment. Keywords across these works include consumer behavior, decision making, emotion, and digital word-of-mouth, with subfields like review helpfulness, preference assessment, and dual-system cognitive processing.
Scientific Awards:
- Best Publication Award from the Decision Analysis Society (INFORMS), 2012
- MBA Core Professor of the Year, Scheller College of Business, 2011
Professor Bond has secured competitive research grants from the Marketing Science Institute, the Sloan Foundation, and the Society for Judgment and Decision Making. He has advised multiple doctoral students and collaborators, including Stephen He, Dezhi Yin, and Han Zhang, who co-authored several of his publications. His academic service includes leadership in the marketing doctoral program and ongoing contributions to executive education.
His research is conducted within the academic environment of the Scheller College of Business, where he contributes to the Marketing area’s research and teaching mission. His work bridges theoretical behavioral science with practical applications in digital marketing and consumer technology.
