معرفی
Zoey Chen serves as an Associate Professor at the prestigious Miami Herbert Business School, University of Miami, where she has established herself as a leading researcher in consumer behavior and marketing science. With over 1,700 citations and an h-index of 10 according to Google Scholar metrics, her scholarly impact is substantial and growing.
Dr. Chen's research program centers on understanding the psychological mechanisms driving consumer communication:
- Word of mouth dynamics across digital and traditional channels
- Social influence processes in consumer decision-making
- Emotional versus rational processing in sharing behavior
- Contextual factors affecting consumer conversations
- Methodological innovations in consumer research
Her publication record demonstrates remarkable consistency and evolution, with early foundational work on temporal contiguity in word of mouth (2013) developing into sophisticated examinations of digital consumer behavior (2022). The citation trajectory shows accelerating impact, with 2022 publications already accumulating significant attention. Her research bridges theoretical rigor with practical marketing applications, particularly in understanding why consumers share (or withhold) opinions about brands.
Dr. Chen maintains active research collaborations with prominent scholars in the field and has contributed methodological advancements through publications on automated textual analysis. Her work appears consistently in the Journal of Marketing, Journal of Consumer Research, and Journal of Marketing Research, reflecting her standing in the academic marketing community. Through her teaching and research mentorship, she shapes the next generation of marketing scholars while advancing our understanding of consumer communication in an increasingly digital world.
