معرفی
YIN Wenyan is an Assistant Professor of Marketing at NEOMA Business School. She holds a PhD in Marketing from Drexel University's LeBow College of Business. Her research focuses on new technologies in marketing, consumer wellness, and word-of-mouth communication, particularly exploring how technologies enhance health behaviors and financial planning. She has presented at major conferences like ACR and AMTP and published in Health Marketing Quarterly. She serves as a reviewer for Service Science.
Research Interests:
- New Technologies: Digital tools for marketing innovation
- Social Media & Word-of-Mouth: Influence mechanisms in digital ecosystems
- Consumer Well-being: Health/nutrition decision-making and financial behavior
Her publications analyze topics like linguistic persuasion strategies (ACR 2023), pandemic consumer adaptation (Health Marketing Quarterly 2022), and human vs. robotic food production impacts (AMTP 2022). These works bridge marketing theory with real-world applications in health and technology.
She has contributed to academic governance by chairing symposia and reviewing for top journals. Her work intersects marketing strategy with societal challenges like public health and technological adoption.
