معرفی
Jing Li is an Assistant Professor in the Information Systems Management department at NEOMA Business School in France. Her work bridges the fields of E-commerce, User-generated Content, Customer Relationship Management, and Generative Artificial Intelligence.
Research Focus:
- Consumer trust in online reviews and digital content
- Impact of visual elements in electronic word-of-mouth
- Privacy policy effectiveness and consumer behavior
- Generative AI applications in customer relationship management
Academic Contributions: Her research appears in top-tier journals like Journal of Marketing, Information Systems Research, and Journal of Business Ethics. Recent work analyzes review helpfulness metrics, privacy policy strategies, and cart targeting dynamics.
Professional Engagement: Jing Li serves as an ad hoc reviewer for prestigious journals including Journal of Marketing, Information & Management, and Internet Research.
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