معرفی
TEH Camen is an Assistant Professor in Marketing at NEOMA Business School. She earned her PhD in Marketing from Nottingham University Business School China, focusing on digital technologies and their behavioral impacts in business contexts.
- Research Interests: Mixed Reality (MR) technologies in retail, AI-driven consumer behavior, prosocial technology applications.
- Conferences: Presented at Hawaii International Conference on System Sciences (HICSS), HCI International (HCII), and Global Fashion Management Conference.
She contributes to academic discourse as an ad hoc reviewer for journals like Information and Management and conferences including ICIS, ECIS, and PACIS. Her work explores the intersection of technology, consumer psychology, and sustainable retail strategies.
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