معرفی
Gaurav Gupta is an Associate Professor of Strategy & Entrepreneurship at NEOMA Business School in France. He specializes in digital transformation, artificial intelligence, and strategic information systems, teaching courses on agile business models and digital transformation to graduate and executive MBA students. His research focuses on entrepreneurial business models, digital transformation, and AI applications, with publications in journals like Information & Management and Technological Forecasting & Social Change.
He has won prestigious awards for his teaching case studies, including the EFMD Case Writing Competition 2017 and CEEMAN-Emerald Case Writing Competition 2017. Gupta serves as an editorial board member for Information Systems Frontiers and frequently reviews for top-tier journals and conferences. His work is frequently featured in media outlets like Forbes and Authority Magazine.
His research explores topics such as social media crisis communication, fake news engagement, and consumer behavior in digital markets. He has authored chapters in Springer publications and presented at leading conferences like ICIS, ECIS, and HICSS. His teaching and research emphasize bridging theory and practice in digital innovation and strategic decision-making under uncertainty.
