معرفی
Yuly Hong is an Assistant Professor of Marketing at NEOMA Business School. She holds a PhD from the Georgia Institute of Technology and focuses on corporate sustainability efforts in relation to consumer engagement and trust.
- Research Interests: Sustainability, Corporate Social Responsibility, Consumer Trust, Word of Mouth, and Identity.
- Recent Work: A meta-analysis of 50 years of consumer trust research published in the Journal of Consumer Research (2024).
- Conferences: Presented at Association for Consumer Research, Society for Consumer Psychology, and American Marketing Association Academic Conferences.
- Service: Acted as a reviewer for major marketing conferences.
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