Wenyan Yin

Wenyan Yin serves as an Assistant Professor of Marketing at NEOMA Business School, conducting research at the intersection of technology and consumer behavior with emphasis on well-being enhancement through innovations in health and financial domains. Her scholarly profile reflects active engagement in contemporary marketing challenges, particularly crisis-driven consumer adaptation and human-technology interactions.

Dr. Yin holds a PhD in Marketing from LeBow College of Business at Drexel University, where her doctoral training established foundations in consumer psychology and marketing theory applicable to digital-age behavioral research.

Her research program systematically explores three interconnected domains: (1) new technology applications in marketing contexts, (2) multidimensional consumer well-being frameworks, and (3) word-of-mouth dynamics in digital environments. Current investigations examine pandemic-related behavioral adaptation mechanisms, human versus robotic food production impacts on health perceptions, and linguistic analysis of pronoun usage in online review efficacy. This integrative approach reveals how technological interfaces shape consumer decision-making processes and welfare outcomes.

Recent publications demonstrate consistent thematic progression from pandemic adaptation studies (2020-2022) toward food technology perceptions and linguistic analysis of digital communication (2022-2023), appearing in Health Marketing Quarterly and proceedings of premier conferences including Association for Consumer Research (ACR), Society for Consumer Psychology (SCP), and Association of Marketing Theory & Practice (AMTP).

As an active academic citizen, Dr. Yin contributes to scholarly discourse through manuscript reviews for Service Science and presentations at leading international conferences, strengthening theoretical and practical knowledge in marketing science.