Satadruta Mookherjee

Satadruta Mookherjee, also known as Fiona, is an Assistant Professor at Grenoble Ecole de Management since September 2021, following two years as an Assistant Professor at NEOMA Business School. She holds a PhD in Marketing from Binghamton University, State University of New York, and has prior industry experience in market research. Her research focuses on consumer behavior, digital marketing, artificial intelligence, and brand strategies. She has published in journals such as the Journal of Business Research and Journal of Judgment & Decision Making, and actively participates in conferences like AMA, ACR, EMAC, and GFMC.

Her academic journey includes a three-year stint in market research before pursuing her PhD. She is an active member and reviewer for the American Marketing Association (AMA) and the Association of Consumer Research (ACR). Her work explores topics such as brand loyalty in the post-pandemic era, the role of social media influencers, and the impact of sponsored search results on consumer choices. Recent research interests also include metaverse branding and the evolution of modern retailing in emerging markets like India.