معرفی
Matthew Thomson is a Charles D. Schewe Faculty Fellow, Professor, and PhD Coordinator in the Department of Marketing at the Isenberg School of Management, University of Massachusetts. His research focuses on consumer-brand relationships, branding strategies, and the psychological underpinnings of consumer behavior. He holds a PhD from the University of Southern California, an MBA from Indiana University, and a BA from McGill University.
Key research areas include the impact of brand nicknames on equity, the role of group experiences in consumer well-being, and the effects of corporate social responsibility on brand trust. His work has appeared in top journals like the Journal of Marketing and Journal of Consumer Research, and he has received the 2021 AMA CBSIG Consumer Research in Practice Award.
Thomson explores interdisciplinary intersections between marketing and psychology, examining how childhood environments shape anthropomorphic tendencies and how psychological distance influences consumer engagement. His recent articles emphasize methodological rigor in consumer-brand relationship studies and innovative solutions to modern challenges like data breaches and brand loyalty dynamics.
- Education: PhD (2004, USC), MBA (Indiana University), BA (McGill)
- Key Awards: 2021 AMA CBSIG Award for How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty?
