معرفی
Priscilla Peña serves as an Assistant Professor of Marketing at the University of St. Thomas' Opus College of Business, specializing in brand ethics and consumer behavior. Her research examines corporate authenticity in social advocacy and consumer responses to digital privacy violations.
Education:
- Ph.D. in Marketing, University of Rhode Island
Her research program critically analyzes inauthentic brand activism ("woke-washing") and its psychological impact on consumer identity, alongside brand recovery strategies for restoring authenticity after ethical controversies. Additional focus areas include consumer protection behaviors during privacy breaches and the role of negative emotions in marketplace interactions. This work bridges marketing ethics, digital security, and consumer psychology.
Recent publications (2021-2024) reveal a clear trajectory from data breach impacts to emerging AI ethics in marketing, consistently emphasizing consumer well-being through empirical studies on security invasions and pedagogical innovations. Key themes include ethical technology adoption and inclusive marketing practices.
Honors and Awards:
- Diversity, Equity, and Inclusion Development Grant, University of St. Thomas Opus College of Business (2025)
- The PhD Project Marketing Doctoral Student Association (2022-2024)
- Excellence Award for Student Research, University of Rhode Island (2024)
- Teaching Innovation Competition, Society for Marketing Advances (2023)
- AMA Valuing Diversity Scholarship (2023)
- AMA Sheth Foundation Doctoral Consortium Fellow(2023)
- Brenda M. Derby Memorial Best Student Paper Award, AMA Marketing & Public Policy Conference (2023)
- DEI Mini-Grant, University of Rhode Island College of Business (2022,2023,2024)
Peña actively secures research funding through DEI-focused grants and teaching innovation awards, with notable support from University of St. Thomas and University of Rhode Island. Her mentorship emphasizes inclusive pedagogy and ethical research practices, reflected in her published work on student engagement strategies.
