معرفی
Dr. A. Murat Hattat serves as an Associate Professor of Marketing within the College of Business and Information Technology at Lawrence Technological University. He holds a Ph.D. in Business Administration with a concentration in Marketing from the University of Rhode Island and brings prior industry experience from managerial roles in marketing, product management, and professional selling at multinational corporations.
His educational qualifications include:
- Ph.D. in Business Administration (Marketing Concentration), University of Rhode Island
Dr. Hattat's research program investigates consumer interpretation and responses to product and brand information, with a particular emphasis on ingredient labeling, nutrition facts, and branding in food, health, and retail contexts. His scholarly work has appeared in reputable journals such as Psychology & Marketing, the Journal of Marketing Theory and Practice, and the European Journal of Marketing, and he regularly presents at major international conferences including ACR and AMA.
He has held significant leadership roles including Chair of the Faculty Council and Chair of the AACSB Faculty Development Committee, while also serving on the Faculty Senate, AACSB Mission & Strategic Planning Committee, Curriculum and Standards Committee, and Assessment Committee. His contributions extend to journal and conference reviewing, community partnerships, and student advising.
Dr. Hattat's teaching methodology integrates experiential learning through business simulations, industry guest speakers, hands-on data analytics projects, and industry certifications including Salesforce, HubSpot, Tableau, and Google Analytics. He teaches undergraduate courses such as Professional Selling, Digital Marketing, Consumer Analytics, Consumer Behavior, Principles of Marketing, Strategic Management, and Business Policy, along with graduate-level Strategic Marketing Management.
He has secured external funding as Senior Personnel on an NSF MRI grant supporting interdisciplinary consumer neuroscience research and mentors students through independent studies and academic advising.
