Yanhui Zhao

Dr. Yanhui Zhao is an Associate Professor of Marketing at the University of Nebraska at Omaha (UNO), affiliated with the College of Business Administration. He holds a PhD in Marketing from Michigan State University and dual degrees (MA and BA) in Marketing from Nanjing University, China. His research focuses on marketing strategy, brand management, sales management, and inter-organizational relationships. He is an associate editor for the *Journal of Business-to-Business Marketing* and has published widely in top-tier journals. Dr. Zhao teaches graduate and undergraduate courses in Marketing Analytics, Marketing Management, and Principles of Marketing.

Education:

• PhD in Marketing, Michigan State University (2016)
• MA in Marketing, Nanjing University (2011)
• BA in Marketing, Nanjing University (2008)

Research Interests: Dr. Zhao explores strategic marketing challenges such as brand repositioning, salesforce dynamics, and cross-cultural business relationships. His work emphasizes empirical analysis of consumer behavior and organizational collaboration, leveraging bibliometric methods to map research trends. Key themes include service recovery strategies, sales ethics, and the impact of green innovation on supplier-customer ties.

Awards and Recognition:

• James M. Comer Award (2016)
• Multiple Distinguished Marketing & Entrepreneurship Professor Awards (2020–2024)
• NBDC Faculty of the Year (2019)

Service & Media Contributions: Dr. Zhao contributes to industry discussions via media outlets like BBC News and CNN Money, addressing topics such as brand rebranding (e.g., Twitter/X) and retail strategy (e.g., Weight Watchers). He actively reviews for top marketing journals and advises on salesforce management practices.