معرفی
Dr. Shana Leslie Redd Sleep is an Assistant Professor of Marketing & Entrepreneurship at the University of Nebraska-Omaha (UNO) College of Business Administration. She holds a Ph.D. in Marketing Strategy from Michigan State University (2021), alongside an MBA (2011) and BA (2007) from the same institution. Her research and teaching focus on marketing strategy, brand management, new product/service innovation, and the impact of digital technologies on marketing agility. Professional experience includes roles in CPG consulting, new product development, and brand management with companies like Domino Foods, Kraft Foods, and Whirlpool Corporation.
Education:
- Ph.D. in Marketing Strategy, Michigan State University (2021)
- MBA, Michigan State University (2011)
- BA in Marketing Strategy, Michigan State University (2007)
Research Interests: Shana examines empirical analyses of firm performance through marketing strategy lenses, including brand equity dynamics, new product innovation, and leveraging digital technologies to enhance marketing agility. Her work bridges academic theory with industry application, informed by her corporate experience.
Service & Awards:
- Recipient of Stanley Hollander Excellence in Teaching (2019, 2021)
- AMA-Sheth Foundation Doctoral Consortium Fellow (2020)
- Reviewer for Industrial Marketing Management Journal since 2020
- Member of Ph.D. Project/MDSA, promoting diversity in business academia
- Instructor for UNO's TANDEM Faculty Mentorship Program
Professional Development: Completed Intergroup Dialogue Training (2022) and participates in minority mentorship initiatives. Engages in community outreach via the Mountain Plains Minority Supplier Development Council.
