معرفی
Timothy Calkins is a Clinical Professor of Marketing and Associate Chair of the Marketing Department at Northwestern University’s Kellogg School of Management. He specializes in branding, marketing strategy, and healthcare marketing, with a focus on defensive brand strategies, Super Bowl advertising trends, and nonprofit branding challenges. His work bridges academia and industry, advising major corporations like Abbott and Amgen on branding and strategy. Calkins holds an MBA from Harvard and a BA from Yale, combining rigorous academic training with over two decades of industry experience at firms like Kraft Foods and Booz Allen Hamilton.
His research and teaching emphasize practical applications of marketing principles, reflected in his award-winning books such as How to Wash a Chicken and Defending Your Brand. He has received Kellogg’s top teaching awards multiple times, including the Lawrence G. Lavengood Outstanding Professor of the Year Award (2006, 2013) and Sidney J. Levy Teaching Award (2008, 2022). His blog Building Strong Brands analyzes real-world branding cases, including critiques of nonprofit rebranding efforts and Tesla’s market positioning struggles.
Calkins’ executive education programs, such as Kellogg on Branding, focus on strategy-driven marketing and communication. He frequently collaborates with global firms on brand revitalization, crisis management, and product launches, leveraging insights from his academic research and industry consultancy.
