Florian Zettelmeyer

Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing at Northwestern University's Kellogg School of Management and Faculty Director of the Program on Data Analytics at Kellogg. He also serves as a senior science leader at Amazon, leading the Advertising Economics organization. His research focuses on marketing analytics, digital advertising, and the economic implications of artificial intelligence in business.

• PhD in Management Science from MIT (1996)
• Vordiplom in Business Engineering from University of Karlsruhe (1992)
• MS in Economics from University of Warwick (1991)

Professor Zettelmeyer specializes in analyzing how analytics and AI transform firms, with notable work on advertising measurement, pricing strategies, and consumer decision-making in automotive markets. His publications span journals like Marketing Science, Management Science, and American Economic Review, emphasizing empirical validation through field experiments.

He has received prestigious awards including the John D.C. Little Award (twice), Sales SIG Excellence in Research Award, and multiple teaching honors such as the Sidney J. Levy Teaching Award and L. G. Lavengood Outstanding Professor of the Year Award. His research frequently appears in top-tier journals and working paper series.