معرفی
Artem Timoshenko is an Associate Professor of Marketing at the Kellogg School of Management, Northwestern University. His research focuses on leveraging emerging technologies like AI and machine learning to innovate in marketing strategies, product development, and customer engagement. He collaborates closely with industry partners across retail, finance, automotive, and technology sectors to develop actionable insights through field experiments and proof-of-concept studies.
Education:
- Ph.D. in Marketing (MIT Sloan School of Management)
- M.A. in Economics (New Economic School)
- Diploma in Applied Mathematics and Computer Science (Moscow State University)
Research Interests:
Professor Timoshenko explores how generative AI enhances product development, optimizes pricing strategies, and improves data-driven customer targeting. His work emphasizes scalable deep learning models for large product assortments and robust machine learning methods for marketing analytics. He also investigates the ethical implications of AI in consumer interactions and the transformation of retail into advertising platforms.
Awards & Honors:
- Chairs’ Core Course Teaching Award (Kellogg)
- MSI Young Scholar Award
- Frank M. Bass Dissertation Paper Award Finalist
- John D.C. Little Best Paper Award Finalist
- Robert D. Buzzell Best Paper Award Finalist
Consulting & Outreach:
Available for consulting on customer analytics and AI applications. Teaches the Marketing Management course (MKTG-430-0), emphasizing analytical approaches to marketplace dynamics and strategic decision-making.
