Kevin McTigue

Kevin McTigue is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management since 2023, teaching MBA and Executive Education programs. His expertise spans marketing strategy, advertising strategy, and digital marketing.

• Education: MBA (2005) from Kellogg School of Management, B.S. (1996) from Miami University

His research focuses on marketing strategy in hyper-connected environments, digital transformation, and consumer insights. Recent publications address advertising innovation in subscription services, metaverse marketing, and data-driven strategies in entertainment platforms.

He has received multiple teaching accolades including:

• Sidney J. Levy Teaching Award
• Chair's Core Course Teaching Award (multiple years)
• J. Keith Murnighan Outstanding Professor Award
• Faculty Impact Award

McTigue directs Kellogg’s Chief Digital Officer program and co-directs the Advertising and Marketing Communication Strategy program. His prior roles include leading strategy consulting at SapientRazorfish and brand management at Tyson/Hillshire Brands/Sara Lee.