Jim Lecinski

Jim Lecinski is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management, teaching courses on Marketing Strategy and Omnichannel Marketing. He was named Kellogg's Professor of the Year in 2022.

• Over 30 years of industry experience, including 12 years as Vice President of Customer Solutions at Google
• Author of influential works: Winning the Zero Moment of Truth (2011) and The AI Marketing Canvas (2021)

His research focuses on digital transformation, AI integration in marketing, and omnichannel strategies. He bridges academic theory with real-world applications in brand strategy and distribution innovation.

Scientific Awards:

• L.G. Lavengood Outstanding Professor of the Year Award
• Sidney J. Levy Teaching Award

Jim's case studies span industries, including luxury retail (Oak Park Fine Jewelers), e-commerce (TREW Gear), healthcare (Figs), and cultural institutions (Lyric Opera of Chicago). His work emphasizes practical solutions for marketing challenges in a rapidly evolving digital landscape.