معرفی
Roberto Cruz is a Clinical Lecturer in the Marketing Department at the LaPenta School of Business, Iona University. He can be contacted via phone at (914) 633-2631 or email at rcruz@iona.edu.
Education:
- MBA, University of North Carolina - Chapel Hill
- BBA, Indiana University
Professional Expertise: With over 30 years of consumer packaged goods (CPG) marketing experience, Professor Cruz has held leadership roles at multinational corporations including Colgate and Diageo. He has extensive global experience, including a 2-year assignment in South America and collaborations with companies across Europe.
Research and Teaching Focus: His academic interests center on practical marketing applications in these specialized areas:
- International market strategy development
- Digital marketing transformation
- Entertainment industry branding
- CPG innovation frameworks
- Startup marketing in food & beverage sectors
Current Activities: In addition to his academic role, he operates Cruz Forward, LLC, a marketing consultancy serving clients in the food and education industries.
