معرفی
Dr. Julie Johnson-Busbin is a Professor at Western Carolina University's College of Business, within the School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management. She holds a Ph.D. in Marketing from Georgia State University, following a 7-year career as an Account Consultant at AT&T. Her research focuses on servant leadership in sales, buyer-seller relationships, organizational behavior, and intellectual capital strategy. Key themes include the impact of leadership styles on sales performance, cooperative norms in business partnerships, and mental health in leadership roles.
Education: BSBA in Marketing from Southeastern Louisiana University, MS and Ph.D. in Marketing from Georgia State University.
Research Interests: Dr. Johnson-Busbin explores how servant leadership enhances salesforce outcomes, the role of cooperative norms in buyer commitment, and the strategic implications of intellectual capital. Her work also delves into geographic influences on buyer behavior and the mental well-being of organizational leaders.
Recent articles highlight her contributions to understanding leadership dynamics, buyer-supplier relationships, and organizational wellness. Despite no listed awards or grants, her extensive publications reflect a dedication to advancing marketing and organizational theory through empirical research. She advises students through her teaching and research mentorship, though no formal advisees are noted here.
