Mary Deconinck

Mary Deconinck is an Associate Instructor at Western Carolina University's College of Business, affiliated with the School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management. She has been teaching marketing courses since 2006 and holds leadership roles in academic advising, undergraduate honors projects, and campus committees. Her research focuses on sales, promotion, ethics, and leadership, with notable contributions to servant leadership and job embeddedness in sales contexts.

Education: MBA and BSBA in Management from Central Missouri State University. Teaching focuses on MKT 201 Principles of Marketing and MKT 342 Integrated Marketing Communications.

Research explores ethical leadership, sales performance drivers, and organizational dynamics. Her work bridges ethical climate, leadership styles, and employee outcomes. Recent studies highlight servant leadership’s impact on sales performance and the mediating role of job embeddedness in turnover behaviors.

• Awards: COB Professor of Excellence Award, Bloomberg Businessweek Teaching Award

Advising and grants: Supervises undergraduate marketing honors projects. Engages in community service and institutional committees. Her curriculum vitae provides further details on academic contributions.

Labs/Teams: Active in marketing and sales education initiatives within the College of Business.