معرفی
Dr. Scott B. Friend is the Lucille M. Schaefer and Norman M. Schaefer Endowed Chair in Marketing at the University of Dayton's School of Business Administration. He holds a Ph.D. in Marketing from Georgia State University, along with a Master of Science and Bachelor's degree in Marketing. His research focuses on sales force management, buyer-seller relationships, and key account management, with publications in top-tier journals like Journal of the Academy of Marketing Science and Journal of Service Research. Dr. Friend teaches Professional Selling and Sales Force Management.
He has received multiple awards, including the James Robeson Research Excellence Awards (2017, 2022) and the Marvin Jolson Award (2016). His work spans over 15 years in academia, previously serving as Associate Professor and Assistant Professor at Miami University and the University of Nebraska-Lincoln. He has also held leadership roles, such as Assistant Director of the Center for Sales Excellence.
Research trends in his articles emphasize ethical climate impacts, sales enablement strategies, and the dynamics of buyer-seller interactions. His contributions bridge theoretical frameworks with practical applications in sales ecosystems and organizational performance.
Awards and recognitions highlight his impactful research and teaching. His advising and grants are not explicitly detailed, but his roles suggest significant mentorship and institutional involvement. He is based in Miriam Hall Room 705.
