معرفی
Stephanie M. Mangus is an Associate Professor of Marketing at Baylor University's Hankamer School of Business, where she teaches Professional Selling I (MKT 3310) and Sales Force Management (MKT 4310) through the Center for Professional Selling. She holds a PhD in Marketing from Louisiana State University, an MBA from the University of Cincinnati, and a BA in Communication Arts from Ohio Northern University.
Her research examines buyer-seller dyads, sales/service interfaces, service recovery, and emotional drivers of salesperson/customer behaviors. Key areas include trust dynamics, digital communication efficacy in B2B contexts, salesperson well-being impacts, and gratitude's role in ethical consumerism.
Publications demonstrate consistent focus on sales strategy optimization, relationship management during market turbulence, and recovery from service failures. Recent works (2022-2025) emphasize digital sales enablement, trust miscalibration consequences, and luxury branding effects.
Awards include:
- 2019 AMA Sales Interest Group Excellence in Teaching Award
- 2023 Hankamer School of Business Early Career Teaching Award
She chairs the American Marketing Association's Sales Special Interest Group and serves on editorial boards for the Journal of the Academy of Marketing Science, Journal of Business Research, and Journal of Personal Selling & Sales Management. She regularly presents at major conferences including the AMA Educators' Conference and Global Sales Science Institute.
